- GPA: 3.4/4.0
- Achievement: Outstanding Student 2023 - 2026
Bui Thi Thanh Nhi
Marketing Executive
SEO Executive
Content Creator
E - Commerce
E - Commerce Analyst
Bui Thi Thanh Nhi
Marketing Executive
SEO Executive
Content Creator
E - Commerce
E - Commerce Analyst
About Me
Greetings, I am Thanh Nhi, a graduate who has recently completed the Bachelor’s program in Digital Marketing at Ho Chi Minh City University of Technology (HUTECH). Despite being early in my journey, I bring strong enthusiasm, a fast-learning mindset, and a deep passion with Digital Marketing. I continuously seek opportunities to connect brands with their audiences in a creative, data-driven, and impactful way. I have a growth mindset and wish to learn front everything that I have a observe to work view
Career Objective
I aspire to become a data-driven Digital, consistently prioritizing user experience and brand value. Over the next three years, my goal is to grow into a professional Digital Marketer, contributing to sustainable growth strategies and delivering long-term value for the company
- Age: 22
- Residence: Ho Chi Minh
- Freelance: Available
- Address: Dak Lak
Resume
Education
2022- 2026
Ho Chi Minh University of Technology (Hutech)
Bachelor of Digital Marketing – Expected Graduation: 07/2026
Certificates
- CEF B1 – English Proficiency
- Applied Informatics Certificate
- Communication & Teamwork Skills (KN1)
Experience
8/2025 - 1/2026
LEGALFINDA PTY LTD
SEO INTERN / SUPERVIOR : HIEN PHAM
- Implemented On-page SEO by optimizing titles, meta descriptions, URLs, headings, images, and internal linking to improve search engine rankings.
- Executed Off-page SEO / Link Building through researching and acquiring high-quality backlinks from relevant and authoritative websites.
- Managed and optimized SEO content by collaborating on content planning and optimizing articles to meet SEO standards while addressing user intent.
- Supported social media management by developing quality content to enhance brand awareness and engagement across social media platforms.
8/2024 - 11/2024
GULAND Real Estate Join Stock Company
MARKETING INTERN / SUPPERVIOR: VY NGUYEN
Conducted in-depth market analysis to uncover key consumer trends and actionable insights
Developed innovative content strategies that generated up to 200K views and significantly boosted audience engagement.
Utilized photo and video editing tools to enhance and optimize video content for maximum reach and impact.
Skills
Marketing Competencies
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🌐 SEO Google70%
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✍️ Content Creater - Writer70%
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🌐 Social Media Marketing70%
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📊 Google Analytics (GA4)70%
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💻Web design & Security70%
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🔷Google Ads80%
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Design85%
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Social trend70%
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Google trend80%
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Ahrefs40%
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Semrush40%
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Lark Base40%
🧩 SOFT SKILL
– Strong communication and teamwork skills
– Proficient in strategic planning and work management
– Capable of performing effectively in high-pressure environments
🏳️Official it and Languages
MOS: Advanced
Canva & Capcut: Advanced
English: Basic Proficiency
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Project
Website
Yuvia Yoga was conceived as a passion project to create a distinctive highlight within my CV and professional portfolio. More than a conceptual yoga fashion website, it stands as a testament to my creativity, project-execution skills, and deep commitment to the field of Digital Marketing.
This project reflects my full dedication from ideation and market research to building a complete, functional website demonstrating a strong capacity for self-directed learning and independent project management. My ultimate goal is to showcase the ability to plan, develop, and manage content with initiative, creativity, and professionalism, underscoring the proactive mindset and expertise I strive to bring to every endeavor.
SEO & Analytics
Concept Project: Website Remediation & Optimization Plan – Central Retail Corporation (Vietnam)
Website Remediation Plan for CRC: Addressing Traffic Loss Caused by Google’s Latest User-Engagement-Focused Algorithm Update
1. Website Traffic Performance
July 2025:
Organic Traffic: 50K sessions
Average Time on Site: 2m 30s
Bounce Rate: 42%
August 2025:
Organic Traffic: 30K sessions (↓ 40%)
Average Time on Site: 1m 15s (↓ 50%)
Bounce Rate: 68% (↑ 26 percentage points)
2. Page Speed Metrics
Desktop:
Avg. Load Time: 2.8s | LCP: 2.5s | FID: 120ms | CLS: 0.12 (Acceptable)
Mobile:
Avg. Load Time: 6.2s | LCP: 5.5s | FID: 350ms | CLS: 0.28 (Needs improvement – poor user experience)
3. Content Insights
Total Blog Posts: 200
Outdated Content (> 2 years old): 65%
Posts with Optimized Images: 35%
Posts with Clear CTAs: 25%
4. User Behavior Data
Device Split: 70% Mobile | 30% Desktop
Mobile Bounce Rate: 75% (significantly higher than desktop)
Highest Exit Rate: Product Detail Pages – 82%
Social media
During the Content Marketing module, my team and I developed and produced a storytelling video titled “The Hundred-Knot Bamboo – A Modern Retelling.” This 10-day project involved 8 team members, where I actively contributed to ideation and participated in filming and post-production. From the very first brainstorming sessions, our goal was not merely to retell a familiar folktale but to breathe new life into it—transforming a traditional legend into a modern, engaging video that resonates with today’s young audience.
Get in Touch
- Address: Ho Chi Minh
- Email: thanhnhi.mar@gmail.com
- Phone: +84 915.167.330
- Freelance: Available
Contact Form